Christy Dawn
Rebrand
About
The brand work was about capturing a feeling, the sense of what Christy Dawn has always been, and giving it new form: a logo mark, a hand-drawn emblem, type, and a color palette built to hold that feeling steady into what comes next.
Role
As sole designer and art director, Jennica built the world from the ground up: designing the logo, researching and selecting the fonts, hand-drawing the emblem, and shaping every detail into a brand that felt whole and true.
